Contemporary photography in fashion is a genre of photograph that focuses on the garments and clothing that are worn by a model. This form of photography is commonly used to style outfits and showcase the fashion design of the garment. You will usually see this form of contemporary photography in fashion magazines, online stores and even advertisements on billboards for fashion designer brands.

Another name for this is called Fashion photography which highlights the garment in a flattering, sensual or luxurious way. It is commonly used to advertise particular clothing brands and items to potential consumers who are wanting to make a purchase. This is a form of marketing for the brand as well as the products that the brand sells.